Don't let the word “bot” throw you off.
I can understand why people have all sorts of misgivings regarding this word.
When we think about bots, we think about malicious and seemingly autonomous pieces of code that create all sorts of havoc.
Too many people are trying to be something they're not, and this grinds them down.
Plus, a whole lot more...
This is the easiest way to actually leverage this emerging platform to grow your target audience!